Guides

Test an idea before you build it.

Smoke tests, honest fake doors, and letting an AI agent run them: how each works, step by step, and when not to use it.

How to smoke test a startup ideaPut a real landing page in front of the people you’d sell to, ask them to act, and count who does. Steps, numbers and when not to.Fake door tests that tell visitors the truthHow to run a fake door test that measures real intent without tricking anyone: reveal after the click, never take a password, ask before emailing.Let an AI agent test your ideaClaude Code, Cursor or Codex can run a smoke test for you: it reads skill.md, builds the landing page and waitlist, and reads the results.