Do people want it? Will they pay? Find out this week.
Every answer comes from something people did: an email, a deposit, a friend they told. Not from what they said in a survey.
A smoke test, or fake door test, puts a real page for an idea that isn’t built yet in front of real people, and counts who acts. It’s how you validate demand before you build. How to smoke test an idea
Invoice chaser
Pitch B converts 2.6× better than A. 6 people paid the $20 deposit, 4 of them from Reddit. Referrals brought 41% of sign-ups. Worth testing $19 next.
Pitches
| Version | Visitors | Sign-up rate | Paid |
|---|---|---|---|
| A · Chase invoices on autopilot | 390 | 3.6% | 1 |
| B · Get paid without the awkward email | 404 | 9.4% | 5 |
| C · AI receivables for freelancers | 371 | 2.4% | 0 |
Each signal is harder to fake than the last.
They leave an email
Confirmed, and checked for bots.
They put money down
$1, a deposit, or a pre-order.
They tell a friend
The bridge to Scale a hunch.
Six parts, one experiment.
Pages and pitches
A page from a template or your agent; versions side by side
Learn moreWaitlist
Confirmed emails, bot protection, a form after sign-up
Learn morePayments
$1 sign-ups, deposits, pre-orders, price tests
Learn morePeople
A profile per person, email a segment, campaigns
Learn moreAgent analysis
Your agent reads everything and saves insights. You decide.
Learn moreTemplates
No agent? Start from a page and change the words.
Browse templates